Welcome to Just Web Consultants powerful and creative SEO strategies.

Working with you to get a better picture of your customers, how users interact with your website and your long term business goals. This helps us create inbound strategies that make sense.

No SEO campaign is the same. Attracting strangers to your website from multiple sources is the aim of effective SEO strategies. A typical strategy document might include, PPC recommendations, 3-6 month content campaigns and scheduled technical work supporting your SEO Strategy.

A detailed website SEO audit will give you insight into various metrics such as: website traffic analysis, keyword review, on-page SEO and CRO reviews, competitor analysis and customer journey analysis.

Global Internet Users
Traffic is Bots
Google Searches a day
Adblockers Active

Google Analytics (GA)

GA is free, easy to understand and is an extremely powerful tool.

Using Data Analytics

Understanding data analytics allows you to discover useful information, gather insights, suggest conclusions and support decision-making. All from a standpoint of statistical certainty that the activities you conduct have either a positive or negative effect on your all-important conversions. 

Most importantly, conversions are what should drive your data analytics activity – the point at which a user takes a specific action that contributes to your overall business objective. Conversions should cover any number of points throughout the customer life cycle.

Example Conversions

  • Signing up to receive your email newsletter 
  • Downloading a brochure, guide, whitepaper or e-book 
  • Completing a contact form 
  • Requesting a callback 
  • Emailing or calling you 
  • A full sale or purchase

Signing up to a newsletter and engaging with that email signifies an interest in what you have to say. Requesting a callback or completing a contact form shows they actively want to speak to you or hear from you about your product or service.

Traditional Conversion Funnel

While all of these example conversion points represent intention of some kind, the ultimate conversion is a sale or purchase, as it represents the end point of the traditional conversion funnel.

But no matter what your conversion is, at any stage of the consumer life cycle – Awareness / Interest / Consideration / Conversion – it should be tracked through your analytics.

Traditional conversion funnel towards sale/purchase/data capture

Understanding GA

What kind of data is included in GA

  • Also known as “Visits”, are the individual periods of time that users spend actively engaged on your site. A session includes all activity that is taken in a single visit, i.e. page views, completing goals etc.

    USERS Those that have had at least one session. This includes both new and returning users.

    SESSIONS VS. USERS EXPLAINED Sessions is measured by interactions with a website with a session timed out after 30 minutes of non-activity. If you were to browse a website today, and return to the same website tomorrow, you begin a new session, but you are still the same user. You can be one user but count for multiple sessions.

  • The average number of pages viewed during a session. Repeated views of a single page are also counted within this metric.

    PAGE VIEWS The total number of pages viewed. Repeated views of a single page are counted. This is why your page view count will almost always be higher than sessions.

    BOUNCE RATE The percentage of users who have visited your site and left without visiting another page or interacting with your site in any way, regardless of time spent on that initial entrance page; also see Exit Rate.

  • Is the place users are before arriving on your site, like Google, Facebook or bbc.co.uk for example.

    REFERRALS Are an extension of the Source. External/third party websites that direct traffic to your site are known as “Referrals”.

    MEDIUM Describes how users arrived at your site. For example, traffic that comes from a search on Google, Yahoo! or Bing is all grouped as “Organic”. If you are running an advertising campaign across various sites, this traffic might be tagged as “Display”, although the Source would change depending on which site the user came from. If users come directly to your site, this is identified as (none).

  • These are the names of your Adwords or custom advertising campaigns that you have manually tagged to be able to track effectiveness. 

    EVENTS Help you to measure activity that is not captured by the original tracking code and is usually used to track specific actions and on-site interactions such as when a user plays a video, downloads a document or clicks on a button.

  • Are the pages visited on your site during all sessions, listed by URL. The Page is displayed according to the URL path following your domain name. So www.yoursite.com/page-content would be displayed in GA as / page-content.

    LANDING PAGES The most popular pages, listed by URL, that users entered your site on. You will tend to find the most popular landing page is normally the homepage, identified in all GA reports as “ / “

    EXIT PAGES The last page users visited before leaving the site.

  • Is the percentage of site visitors who actively click away to a different site from that specific page. Visitors just exited on that specific page.

    BOUNCE RATE VS. EXIT RATE EXPLAINED These two metrics can often be confused. For all page views to a specific page, Exit Rate is the percentage who left a page where this page was the last one in a session. On the other hand, Bounce Rate for a page is based only on sessions that start with that page.


    • Sessions 
    • Page views 
    • Traffic sources 
    • Geolocation data


    • Individually identifiable data, i.e. IP address 
    • Interaction with ads prior to site entry (impressions, CTR etc.) 
    • Interaction with email prior to site entry (open rate, email bounce rate etc.)

    • Views on pages that do not have a separate URL, known as “virtual page views”
    • Ecommerce transactions
    • Video views (plays, pause, complete)
    • Interactive elements
    • Use of/clicks on buttons
    • Internal site search
    • Clicks on external links from your site
    • Clicks on email ‘mailto’ links on your site
    • Downloads
    • Clicks on external links into your site – via email campaigns, ad campaigns etc.
    • Tracking key interactions as ‘goals’ within the reports
    Mobile Device, accelerated mobile pages (AMP)

    Website SEO Audit Report

    SEO content strategies, analysis, tracking and reports

    Search Engine Audit

    Conducting a full website SEO audit can be a time-consuming job. Using an array of the right tools, finding and fixing on-site errors can be carried out in an effective and fast way. We use various tools while compiling and conducting our SEO audits.

    Checking a website’s on-page health is indispensable to making and keeping a website SEO- and user-friendly. Whether you manage a small website or a large one composed of thousands of webpages, detection of issues can be challenging. You just cannot afford to spend days looking for every possible mistake in the code or checking for broken images or URLs.

    We research your market, your customers, neighbouring markets, competitors – anything we can find to give us intelligence and insight into your potential customers. We set about understanding your business aims and where the website fits in. Based on all of this knowledge, we draw up plans for user journeys and conversions which will drive the return from the website your business needs.

    A website SEO Audit can:

    Optimize your internal and external links
    Correct broken images and provide them all with an alt attribute
    Detect and erase error pages
    Find duplicate content pages
    And fix other problems blocking your SEO progress

    SEO Audit Report

    Get a complete overview of your websites activity and performance. See competitor analysis, backlink analysis, keyword reviews and everything inbetween. Reports can be scheduled to come out every week or month.

    Content Strategy

    Keyword-rich content ensures that your webpages will appear in Google’s top results. Updating your web texts with valuable keywords, as well as variations of those keywords, will help to ensure successful keyword optimization.

    Keyword Research

    Which keywords are the best for SEO? We will find the appropriate keywords for your target audience. We can also perform PPC keyword research and choose the best keywords for Google Ads.

    On-Page SEO

    Check to see if you comply with all of the on-page/off-page SEO elements, like your content’s relevancy and quality, backlinks’ trustworthiness and reputation, or your body text, page title, H1 tag and meta description.

    Competitor Insight

    Getting to the top of SERP's will require the use of the right keywords. Get a competitor analysis, to see what the competition is doing for their SERP rank.

    JWC Retainer

    Bring JWC in to act as your in-house SEO agency. We can complete the technical work from any content strategy, as well as work with you on new campaigns. Lets make chemistry.


    A complete SEO report takes about 30 days

    JWC Silver Retainer

    £ 400P/M
    + £600 setup
    Website SEO Report
    Content Strategy Guide
    JWC SEO Consultant
    15 Keywords
    3 Blogs/Month
    10 Pages Optimised
    Website SEO Audit Report

    £ 600
    Just the SEO Report
    Website SEO Report
    Content Strategy Guide
    Competitor Analysis
    Top PPC/Keyword Report
    Graphical Charts
    Organic Research
    Traffic Analysis
    JWC Gold Retainer

    £ 750P/M
    + £600 setup
    Website SEO Report
    Content Strategy Guide
    JWC SEO Consultant
    35 Keywords
    5 Blogs/Month
    20 Pages Optimised
    SEO Audit Request
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